For the Atlantic for being willing to run it in a format that confuses readers, the Public Utilities Commissions in the states where the Southern Company operates for letting the Southern Company do this kind of thing with ratepayer money, and the Southern Company itself for trying to mislead people.
So is the critique for Southern Company for writing some marketing material, or for The Atlantic for running an ad about it?
For the Atlantic for being willing to run it in a format that confuses readers, the Public Utilities Commissions in the states where the Southern Company operates for letting the Southern Company do this kind of thing with ratepayer money, and the Southern Company itself for trying to mislead people.