What does this mean, if anything? How would it be possible for a car company to be carbon neutral? Is this just nonsense/posturing since it’s so long from now?
There will for sure be some “Creativity” with their numbers.
“Carbon Neutral” will only apply to the manufacturing of the product, not the life of the product.
It will probably also only apply to the assembly that is done in-house. It might not apply to things like the tires.It will also probably be done through some bulllshit “carbon credits”, which are about as honest and reliable as those “no, our $2 chocolate definitely didn’t use any child labour, and the farmers definitely aren’t paid slave-wages.” badges you find on foods.
Similar to how Subaru brags about their “zero landfill” production. Manufacturing a car absolutely generates waste. They just juggle the supply chain to have all the waste happen at their suppliers.
Ah this makes sense. Seems like they are trying to say Honda’s impact on the planet will be carbon neutral, which seems impossible.
Honda: WE’RE carbon neutral, but if you drive one of our cars, that’s on you.
Presumably by 2050 any new cars they sell will be electric. I don’t see anyone selling a ton of ICE cars at that stage except for niche applications (and they can easily spin that off into a different company if needed for carbon accounting purposes).
Seeing at how bad Japanese car manufacturers are at producing good electric cars, and how they may be replaced by Chinese companies, maybe they mean they’ll be bankrupt by 2050… :P
I wouldn’t say they’re bad at it, just playing catch-up after they bet on the wrong technologies.
Toyota was the first to sell a usable hybrid back when BEV battery tech wasn’t there yet; Honda bet on hydrogen fuel cell tech.
When it turned out everyone was going with the Tesla BEV concept, Honda and Toyota were already mid-development lifecycle with investments in technologies that didn’t make the cut.
Now that those lifecycles are starting to wind down, we’ll see of they can leapfrog the current designs for BEVs to come up with the next big thing before China or Korea beats them to it.
As someone who has a client who is an automotive OEM (I work with Customs and Imports), most of the parts are made by suppliers, who use parts from other suppliers, and barely anything is done in-house except maybe final assembly, so your comment totally tracks.
It’s suppliers all the way down LOL.
You assume they are even going to justify the bare minimum… it is so far in the future they are just hoping everyone will forget about it.
Sorry, not an answer here, but a good analogy. It has a lot to do with creative accounting and making up definitions.
😂 hilarious and perfect
By 2050 we will be so fucked no one will be paying attention.
They can, when they limit CO2 emissions as much as possible and compensatw for the remaining emissions by planting trees and other tricks.
Also, ‘being carbon neutral’ can mean several things:
- ensure the company doesn’t produce CO2 (net)
- ensure the company and the commute of the employees doesn’t produce CO2 (net)
- … plus suppliers
- … plus transport of the goods produced
- …
And so on,… it all is just how you define it.
My house is the greenest in the neighbourhood and probably in the country. That it has nothing to do with being eco friendly but more with the paint on it is just a minor detail. ;)
Thank you for actually attempting to answer the question instead of just spouting the knee-jerk reaction of “it’s bullshit”.
And yes, maybe it is bullshit. Maybe they’ll never end up actually offsetting their carbon footprint. Maybe they’ll think they are, but end up getting scammed out themselves. Last Week Tonight did a great piece on Carbon Offsets on that whole subject.
It’s like Micheal Scott yelling “AND WE’RE GOING CARBON NEUTRAL!!!” at the stock holders meeting.
Green washing.
How would it be possible for a car company to be carbon neutral?
By only using carbon neutral energy in their manufacturing? Car companies are really not special in that regard.
I’m not saying that’s going to happen and that they aren’t posturing. But like there is no fundamental mystery to the “how”.
Just gotta buy some carbon credit and then you can burn as much oil as you want.
And the carbon credits are basically some scammer that promises to plant some trees somewhere remote where nobody can actually check.
Most probably carbon offsetting
This should be the top comment.
Carbon compensation like reforestation
Energy from green sources for their factories
No more gas cars also helps a whole lot if they calculate over the car’s lifetime vs a gas car
Same way phone manufacturers are aiming to be 100% green by passing off all the blame to the client. “We may have made it impossible for you to change the battery once it’s fuck but it was your choice to throw the phone in the bin”
Seems like you missed their other commercial where they said they’d start a nuclear Armageddon in 2049
Yes, it’s nonsense. In 2050 if they aren’t carbon neutral, they haven’t broken any laws so there’ll be no punishment. So why not announce lofty goals?
Why do you think it is impossible for people at Honda to care?
It is not impossible for people at Honda to care. Just not the right people, those that can actually make a difference. The decision makers are all looking for what gives them the most profit, if not then they are not in their position long or, really, never get to a position that matters in the first place.
The only thing that capitalism cares about is profit, by very definition.
Therefore it is up to consumers to make sure that being environmentally conscious is profitable.
I was going to buy Hondas anyway because they are cheap and reliable but if Honda as a company really does become carbon neutral that’s an added bonus that I’m thrilled about. Even if Hondas become moderately priced and reliable instead of cheap and reliable as a result, they’ll still be on my radar.
You counter your own point…
You cannot trust people to do what is right for the environment. They wont do anything until they see the effects for them selves and by then it is far too late to do anything meaningful. And if/when they do finally care all they see is a lot of green washed campaigning by every company claiming to be green when non of them are and they have no real choose and a lot of confusion. You need strict and effective regulation to curve this behavior in companies.
You cannot trust people to do what is right for the environment
Until we get our AI GPT overlords, people is all we’ve got.
🍃Greenwashing🍃
While it’s a different company I think Bosch as an automotive supplier can serve as an example on how this can be calculated as they are already “carbon neutral”.
https://www.bosch.com/sustainability/environment/
At present, we use carbon credits to offset residual CO₂ emissions, such as from combustion processes (heating, process heat). In addition, we refer to carbon credits to offset electricity sourced in countries with only limited availability of green electricity. As we make progress with levers 1 to 3, we want to gradually reduce the share that we offset to achieve carbon neutrality to no more than 15 percent by 2030.
