This always attracts pedants whining “the creator said to pronounce it like jif!” and it’s like, OK, A) That’s an appeal to authority, one of the best known logical fallacies B) The creator of Mother’s Day spent over 30 years trying to get people to stop celebrating it, but too bad, I’m still gonna wish my Mom a happy Mother’s Day, you know?
This package treatment usually isn’t malice; the automated package sorting drops packages from one belt to another and the longest drop can be up to 12 feet (4 meters).
Always assume your package will experience such a drop when you’re packing it.