If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
A few months ago, the message was also “Reddit is not going to start charging for API access.”
I’m not saying old.reddit.com is going away in the very near future, but I also wouldn’t put too much trust into whatever spez says on any given day.
I don’t disagree, but there’s a big difference between “it might stop working sometime in the future, there’s no way to know for sure” and “it will stop working somewhere around the date the API changes are made”.
The first is a good guess, the second is just flat out wrong. Look, I don’t like the reddit admins any more than the next guy, but there’s no need to resort to straight up lying.